Jacques Torres tells us that he recently received a letter from a lawyer for Hersheys Chocolate telling him that the Champagne kiss hes been serving for two years (a $1.50 bonbon made with pink Champagne) is an infringement of the Hersheys Kiss copyright. But dont think this is the products kiss of death Torres is telling Hersheys lawyers they can kiss it. You cannot make any mistake here, he tells us. Its our product, its our shape, and we have a reason to call it a kiss. Its not the same price point and its not the same ingredients. (The Taittinger Ros Champagne he uses goes for $40 a bottle.)
I dont call it kisses I call it kiss, Torres continues. And I put the word Champagne in front so theres no misunderstanding. Torres says he respects what Hersheys does (those companies do something right, because theyre worth billions and my company isnt), but he in no way intended to be associated with Hersheys (Thats not what I do!). They are the biggest company in America regarding chocolate and they go after the little guy, he says. They dont own the world! No way am I going to give up on [the kiss] its completely unfair! Torress lawyer (who is prepared to defend the matter in court) has already shot back a response telling Hersheys to kiss off.