Celebrity Chefs Continue to Dash Your Hopes of Instant Fame

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Last week on Nightline, Johnny Iuzzini (before admitting I sacrifice just about every relationship Im in for my job) delved a little bit into the celebrity-chef thing, reiterating what Anthony Bourdain, David Chang, and pretty much every other chef with a book deal have said: It doesnt happen overnight. Youll get to hear more of the same this Friday when the program talks to Wolfgang Puck about the cult of cooks. Also making appearances: Bobby Flay, Tom Colicchio, Lidia Bastianich, and Gordon Ramsay. Were told that Puck says of the latter: He closed his restaurant in Los Angeles. He closed his restaurant in Paris because at the end of the day you can do television it might help your brand. It might help everything. But if you dont serve great food and give great service, people are not going to give you their money anymore.