Achatz vs. Coke-licchio

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Looks like Grant Achatz might just have taken Tom Colicchios Diet Coke ad personally. His Twitter follower, author Peter Sagal, asks him to forgive a passage about Alinea in The Book of Vice and Achatz responds: No problem. Just don't make a diet coke commercial.... http://tinyurl.com/bl8ddq [Grant Achatz/Twitter]