Times Resists Coining ‘Hipstavore’

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The Unfancy Food Show gave us a glimpse of it, but now the Times reveals the extent of Brooklyns new culinary movement with a nod to the likes of Mast Brothers Chocolate (one of the cocoa locals); ricotta-makers Salvatore Bklyn; Marlow & Daughters; Wheelhouse Pickles and the other pickle guy, Bob McClure; knife-maker Cut Brooklyn; and Frankies Spuntinos new restaurant-cum-butcher-shop, Prime Meats. Were amazed the piece resisted coining a name for this new, potentially terrifying cross between hipster and foodie (hipstavores?), but they do get Gabrielle Langholtz to spit out a definition: Its that guy in the band with the big plastic glasses whos already asking for grass-fed steak and knows about nibs. (And whos bearded like an Appalachian mountain man, if the photo that runs with the piece is any indicator.) Obligatory kidding aside, a great moment of recognition for these folks, and one thatll make the name Bob McClure even sexier on menus like the one at Wilfie & Nell. And if youre excited about those Bedford Cheese Shop classes, know that McClure and the Mast Brothers will bring pickling and chocolate-making classes to Brooklyn Kitchen next month.

Brooklyns New Culinary Movement [NYT]