Over at MP:Philly, editor Elsa marvels at the proliferation of Pinkberry knockoffs — all frozen yogurt joints, all playing by the same [color]+[fruit] naming formula. From Blue Mango to Kiwiberri, it’s a calvacade of creative knockoffs.
Chicago’s own Starfruit gets a shout-out, but more than anything for its crazy, psychedelic website. Set your monitors to full, folks, and prepare to get trippy.