Padma Does a ‘Burger Shot’ for Hardee’s

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First there was Tom Coke-licchio. Now reformed vegetarian Padma Lakshmi shilling for Hardees Bacon Western Thickburger. The spot was directed by Chirs Applebaum, who memorably brought a babe and a burger together in a 2005 ad starring Paris Hilton. Dude! This is so much sketchier than Padmas Pantene commercial (making-of footage here). But what are we saying this is the host of a cooking show that plugs Red Robin burgers. Why the heck not.

FIRST LOOK: Padma Lakshmi's Juicy New Ad [People via Amuse-Biatch]