American Wine Consumption Up, But Not Enough
A recent study by London’s International Wine & Spirit Record (IWSR) boasts that from 2003 to 2007, Americans upped their individual wine consumption to 12.1 liters from 11.1 liters, meaning we now drink about three gallons a year. Based on six-ounce servings, that's 68 glasses annually. If trends continue upward, we are expected to increase our intake by one liter every five years. But even with all that improvement, we are still behind our imbibing French friends, who drink about 280 glasses a year. The good news is that industry analysts don't expect the economy to affect sales growth — the U.S. is on track to become the largest market for wine in the world in the next three years. We may not have bested France at the Bocuse d'Or, but our country will buy more wine.
U.S. Poised to Become World's Largest Wine-Consuming Market by 2012 [Official release via MSNBC]