By year’s end, the 2nd Avenue Deli will open a second location (well, a third one, if you include the East Village original). Owner Jeremy Lebewohl isn’t yet announcing an exact address, but he tells Save the Deli that he’s locking down a space on the Upper East Side.
“I’m going to try to maximize the space to its fullest,” Jeremy just told me, “My intentions are to basically build another 2nd Ave Deli. The UES is a different neighborhood, with a different client base, and different eating habits. A realistic goal is that I would ideally like to be open before the Jewish holidays at the end of this year.”
Lebewohl adds, “You can call me stupid and/or crazy for doing this, but I’ve got a great product, I’m not bashful to say it.” Well, we can’t argue with him there.
A 2nd 2nd Ave Deli. For Real This Time [Save the Deli]