Taste Test: Momofuku’s Strawberry Milk vs. Nesquik

Left: Nesquik Strawberry Milk, Right: Momofuku Strawberry Milk

Left: Nesquik Strawberry Milk, Right: Momofuku Strawberry MilkPhoto: Jed Egan

Until Momofuku Bakery began selling Milk Thistle Farm’s flavored milk, we were captives in a Nestlé Nesquik ghetto. So, how will New Yorkers fill their strawberry milk needs now that there are options? (Actually, we should point out that bubble-tea houses like Saint’s Alp and Green Tea Café serve versions of the stuff.) We recently pitted Momo Milk against Nesquik in a blind taste test in Union Square. Twenty opinions later, the Momo milk beat the Quik. But it wasn’t the total blowout we expected. Click through to see who liked what and why, in this city of varied tastes.

Momofuku Bakery’s Strawberry Milk
• Preferred by fifteen of twenty surveyed.
• Average price respondents were willing to pay for one serving: $2.50.
• Actual price of one serving: $4.

Tasting notes:
“Tastes like strawberry ice cream.”
“It does taste like strawberry ice cream.”
“Creamy, like a sweet, condensed milk. Too sweet though.”
“Tastes like the strawberry milkshakes my dad used to make.”
“Strawberry-ish.”
“I like that I can see specks of strawberry.”
“Whoa — overload of strawberries!”
“It’s sweet and authentic.”
“It has the quality of drinkability.”


Nestlé Nesquik Strawberry Milk
• Preferred by five of twenty surveyed.
• Average price respondents were willing to pay for one serving: $2.20.
• Actual price of one serving: $2.

Tasting Notes:
“Tasteless. Can I assign minus points?”
“Very good.”
“Bland.”
“Gross! Bad!”
“More like fresh milk.”
“Like fake strawberry candy, and it looks like Pepto-Bismol.”
“God, that looks disgusting. And it tastes like it looks.”
“Like cream, and plastic.”
“This tastes like chemicals.”
“It sort of tastes like medicine you would take for an ear infection.”
“It tastes medicinal.”
“It’s sort of fun.”
“It has a kick to it.”

Poll conducted by Carolyn Jones and Mike Vilensky

Related: Got Cereal Milk? [NYM]

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