Chloe 81 Is Giving Beatrice a Good Fight


In October we predicted Chloe would be the new Beatrice and we werent just saying that because they kind of look the same and have girl names. Per a feature in Anthem, it looks like shes all grown up now.

Chloe 81 has become the Eastsides Biggie to the [Beatrice]s Tupac in an epic battle of the hips. Though the two typically entertain the same clientele a veritable whos who of young fashion types the variation that Chloe provides seems to be a welcome addition to its habitus. This Lower East Side hideaway first gained notoriety with the increasingly popular Wednesday party The Ivy, hosted by NYLONs Mens Market Editor Jared Flint and Ethan James Group founder Mike Townsend. Though they remain faithful friends with their Westside foe, these gentlemen realized that having only one viable destination for beautiful people, fun tunes and some serious liver exercise was becoming a tad dull. The Ivy was christened during Fashion Week, and has since met with an overwhelming response among hipsters of the night, thus adding to Chloes growing credibility.

So the question now becomes: Will BEast (where Kenzo Minamis Thursday-night party is growing and Lookbooker Chad Curry just started a Wednesday-night coldwave party) be the new Chloe? Suddenly we have options, people!

Chloe 81 vs. Beatrice Inn: An Expose On New Yorks Hipster Fixtures [Anthem]