publicity gimmicks

Diners Happily Act As Publicity Tools in New Lily’s Video

The bizarre marketing experiment staged by Lily’s, the restaurant at the Roger Smith Hotel, has hit YouTube and yeah, the sight of a bunch of folks dining in an empty white gallery is about as ridiculous as you’d think. We’re writing about it, so obviously it worked — but next time maybe they should have David Blaine hold his breath for 24 hours while submerged in a vat of that butternut-squash risotto.

Lily's Restaurant Introduces Chef Daniel Mowles [YouTube]
Earlier: Hotel Restaurant Promotes New Chef With ‘Live Billboard’ (a.k.a. Window Seat)

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