Diners Happily Act As Publicity Tools in New Lily’s Video

Photo: Courtesy of YouTube

The bizarre marketing experiment staged by Lily’s, the restaurant at the Roger Smith Hotel, has hit YouTube and yeah, the sight of a bunch of folks dining in an empty white gallery is about as ridiculous as you’d think. We’re writing about it, so obviously it worked — but next time maybe they should have David Blaine hold his breath for 24 hours while submerged in a vat of that butternut-squash risotto.

Lily’s Restaurant Introduces Chef Daniel Mowles [YouTube]
Earlier: Hotel Restaurant Promotes New Chef With ‘Live Billboard’ (a.k.a. Window Seat)