Where’s the Beef?


Rachael Ray has been talking about opening a burger joint for two years now (in October of 2006, she told Fishbowl it would be based on 190 of her recipes) but, with her Burger Bash upon us this Friday, it still sounds like a work in progress: “I’m going for a ‘60s back-in-the-day Rat Pack–y kind of hangout, and I want the bar to be really central [and] the burgers to become a very social thing … I want people to come to the bar to see beautiful proper martinis being made and to enjoy some sliders while they’re doing business or sit in the dining room and have fine dining in ground form.” [NYP]