Padma Pushes New York to Indian Tourists


Padma Lakshmi might’ve been the one person keeping a low profile this weekend. Everywhere you looked, Colicchio was flipping burgers and rocking out, but we never got our moment with Padma on the dance floor. No matter — the folks at NYC & Co. have sent us this video, part of an ad campaign that launched yesterday in which Padma will attempt to lure visitors from her native India by offering tips and recommendations (she and Colicchio will also be doing the “Just Ask the Locals” campaign). If her favorite restaurant, Indochine, is mobbed with folks in saris next time you visit, now you know why.