A First Look at BEast, the Latest ‘Secret’ Lounge, Opening Thursday


Ladies and gentlemen, heres your very first eye into BEast, underneath Broadway East. Its the latest after Chloe and Southside in the wave of lounges tucked under restaurants, and as far as downtown cred goes, this one might just be your winner. Were not just saying that because it has a cool entry involving a secret buzzer and a sexy hallway. That's pretty much de rigeur these days. No, were saying it because its operated by Ron Castellano, and the sound system, like the one at his other spot, Santos Party House, is designed by Jim Toth. Starting with this Thursdays opening-night party, itll be open from 10 p.m. onward from Thursday through Saturday, and at times ( la Void circa 2000), therell be video nights pairing visual artists with D.J.'s.

In keeping with Broadway East, organic wines will come from producers who participate in land preservation, solar power, wildlife protection, and the like (two examples: Stoller Chardonnay, apparently the first LEED winery in the U.S., and Paul Dolan, a Mendocino Valley brand that doesnt use chemical fertilizers). The drinks, including a tomato martini that looks similar to the one at Devin Tavern (tomato vodka, curried green-tomato garnish) will also showcase organic brands like Crops vodka and Orlio beer.

The bar menu is still in development, but you can expect the following:

spiced pepitas
fried chorizo-stuffed olives
lotus-root chips
mole sweet-potato fries
marinated shiitake and avocado rolls, pickled ginger, cucumber, dulse
ancho-fried calamari smoked paprika remoulade
Yuno Farms blistered shisito peppers with sea salt
tofu sliders with smoked-pepper salsa and celery-root ketchup
wild-mushroom pizzette (taleggio, mache)
grilled radicchio panni
Torganic tofu club
scallop ceviche with melanga chips

The space holds about 60. Chances of it becoming the Submercer (or at least the Kingswood) of the graphic-design set: medium to high.

BEast, 171 E. Broadway, nr. Rutgers St.; 212-228-3100