The Eldridge Gets Some Signage

We walked by the Eldridge this morning and saw new signage promising Rare Books and Used Books. Genius! Apparently, when Matt Levine told us and then Bottomless Dish, Good Night Mr. Lewis, and Paper that he was going to open an exclusive club, he was just faking everyone out. Its actually a bookstore hes opening! A bookstore that everyone thinks is a club! A very noble endeavor, but we have to warn you, Mr. Levine: Even with the low rent, its very hard to hack it as a bookstore these days. We give it a year.

Related: Matt Levine Wont Let You Into the Eldridge Unless Youre His Friend