Danny Meyer and Williams-Sonoma Create Cocktail Mixes


Gramercy mixers, coming to your local mall.Photo courtesy Williams-SonomaWe had hoped microwaveable Shack Burgers would come first (now in your freezer aisle!), but no — per the new Williams-Sonoma catalog, Eleven Madison Park and Gramercy Tavern cocktail mixes are now on sale exclusively at Williams-Sonoma.com, where you can also watch Danny Meyer and his bartenders boast about their Zagat ratings and the “seasonality” of their cocktails. We’re not sure how that seasonality translates to bottled mixes like the Cranberry Daiquiri, the Spiced Pineapple Cooler, the Remedy (“a languid mix of pure honey and spiced ginger, brightened with fresh lemon”), and the Gramercy Parksider (“a crowd-pleasing blend of sweet basil, lime, and a touch of sugar”), but hey, if it makes our next cocktail party easier (and classier!) …

But seriously, Danny — frozen Shack Burgers. Think about it.