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Ruby Tuesday to Blow Itself Up for Our Pleasure

In much the same way that punk-rocker GG Allin used to keep fans interested by promising to commit suicide onstage, Ruby Tuesday, the struggling chain restaurant currently trying to remake its image, is promising to broadcast the destruction of its last old-line store on its Website next Tuesday, at 3 p.m. The spectacle is part of its new “It’s a whole new Tuesday!” campaign and is aimed at people, like us, who despise the now-clichéd family-restaurant décor, with its cluttered street signs and random objects put up haphazardly on the walls. (The new look will be more simple and modern — an attempt to distance itself from its cheesy past.) With Bennigan’s bankrupt and stiff competition in its segment from T.G.I. Friday's, Applebee's, and a dozen other family chain restaurants we are happy not to know about, this is kind of a brilliant move, almost on par with the Whopper Freakout. We'll be tuned in.

There Is a Bomb in an Undisclosed Ruby Tuesday. Visit Now! [Gawker, via Serious Eats]
Related: Wild Edibles, Bennigan’s Go Bankrupt

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