Lower East Side appetizing stalwart Russ & Daughters has just announced plans for a blog. It seems like the kind of place that should communicate via Western Union, or better still, by neighbors yelling at each other from tenement windows, rather than the Internet. But as we’ve seen time and again, all you have to do to generate interest is invite the public to name something. Graveblox? Sable Modem? We’ll keep after it. Read the announcement below.
After almost 100 years in business, it is time for a blog. This August, Russ & Daughters will launch a brand new website, at www.russanddaughters.com, and we need your help; please name our blog.
Our blog will be the place to head for daily updates about all things related to Russ & Daughters: bits of history, tastes of new treats, recipes, customer stories, traditions, anecdotes, kvetching, and kvelling. But first we need a title. Send us your suggestions. If we pick yours, you’ll win a $100 Russ & Daughters gift card.
Also, please send us your stories. Tell us about that time you met your spouse while waiting here, all morning, in a holiday line. Show us exactly what you are going to do with the six pounds of sturgeon you just ordered. Explain the incident, in 1955, with the herring barrel. Talk about the time you tried to work on your slicing skills. Share the ways you prepare bagel sandwiches at home. We want to know who you eat with, what you have, how it all happens, and why you keep coming back. And we want to feature your stories on our website and blog.
Send blog title suggestions by July 31 and stories to email@example.com.