He admits that his original plan for selling Asian burritos was a disaster, only averted because of the happy creation of the late-night menu: I dont know what the hell I was thinking.
Words to live by: Authenticity is overrated. We couldnt agree more. And the Momofuku motto (also words to live by): Undersell and overdeliver.
Great moment in the interview: Rose, quoting to Chang about himself from Gourmet, exclaiming, Half this issue is about you!
Theres also a lot about Changs philosophy of life giving it your all, being "as reckless as possible, etc. But, really, the interview is just about watching Chang be Chang. As weve said many times before: Theres only one Freddie Mercury, theres only one "Magic" Johnson, and theres only one David Chang, no matter what you think of the whole Ko phenomenon.
In Videos: David Chang on 'Charlie Rose' [Serious Eats]