Yoberry Enters Fro-Yo Fray in Chinatown

Will Yoberry start an East Coast–West Coast rivalry? Photo: Daniel Maurer

This fro-yo shop, opening soon at 48 Mulberry Street, near Bayard, seemingly compounded the names of Yolato and Pinkberry (the interior totally resembles the latter) to come up with the name Yoberry, and yet it has boldly put a trademark next to its name, so that nobody opens a store called, say, Red Yoberry. It remains to be seen whether the place is related to the Yoberry in San Jose, California — that store has a different logo, but also claims a trademark. We predict a last-second Santa's–Santos' Party House–type switcheroo in Chinatown, home of the knockoff.