During a recent charity auction, dinner for two at Ko went for a whopping $2,870. Which seems completely bonkers until you consider that a table at Pink Elephant costs about the same. Portfolio’s finance blog points out that if David Chang were to auction off a resy every now and then, he wouldn’t have to raise prices to make up for food costs (the dinner bill, without tax or wine pairing, recently went from $85 to $100). We also wonder what the occasional “win a date with Dave” contest would yield — hell, he might even be able to lower prices!
Momofuku Ko Datapoint of the Day [Market Movers/Portfolio]
