John Varvatos Exploits Pays Tribute to Florent

john varvatos ad at florent

Crocodile tears?Photo courtesy of John Varvatos


Ironic that John Varvatos would celebrate soon-to-be-gone Florent (if youre curious, theres no wait for a table at the moment) even as his store in the former CBGB is protested by folks chanting Die yuppie scum, but thats the city were living in. Copyranter points out an ad that appears in Time Out maybe someday itll appear on the Gansevoort Hotel billboard the neighborhood hates so much. Now that would be ironic.

Varvatos continues desperate NYC cool grab [Copyranter]