John Varvatos Exploits Pays Tribute to Florent

Crocodile tears? Photo: Photo courtesy of John Varvatos

Ironic that John Varvatos would celebrate soon-to-be-gone Florent (if you’re curious, there’s no wait for a table at the moment) even as his store in the former CBGB is protested by folks chanting “Die yuppie scum,” but that’s the city we’re living in. Copyranter points out an ad that appears in Time Out — maybe someday it’ll appear on the Gansevoort Hotel billboard the neighborhood hates so much. Now that would be ironic.

Varvatos continues desperate NYC cool grab [Copyranter]