Yolato Attempts to Freeze Out the Competition in Fro-Yo Wars


Operation White Tiger.Photo: Courtesy of Yolato

Yolato is going on the offensive in the battle of the ice-cream substitutes and calling out its competitors. We received a press release that not only acknowledged the fro-yo wars, but went on to boast that Yolato is about to blast past Pinkberry and Red Mango in total number of locations thanks to its secret weapon Yolato Expresses located in delis and gourmet shops around the city.

The soft-serve machines are being installed right now - there are over 30 around town so far and over 50 shops have signed up - the company's goal is to make Yolato Express available at over 100 locations in the tri-state area by the end of the year - far surpassing the number of Pinkberry and Red Mango outlets.

As if that werent enough, frozen-yogurt gelato bars have just hit the freezer aisles of Food Emporium, Gristedes, and DAgostino. My God! Theyre everywhere!

Related: Yolato Founder Donald Park Doesn't Sweat Pinkberry