Akiva and Martignetti trade shots.Photos: Melissa HomEarlier, we brought news (via Guest of a Guest) that Bar Martignetti was courting celebs via a Monday-night I Can’t Believe It’s Not Butter party. Now Butter owner Richie Akiva is telling "Page Six," "All Butter-alternative products should remain on the shelf." Anthony Martignetti counters with, "Our party is a lot more fun." Oh, no he didn’t! Is it just us, or does this feud seem even more manufactured than the last one Akiva got himself into?