PBR In The News

USA Today has more.

Pabst Blue Ribbon, the beer that’s somehow turned from a working class standby into a hipster fashion accessory, has made it into two separate news stories lately.

First: The PBR Coffin (shown above). Bill Bramanti, a 67-year-old beer fan in suburban Chicago, ordered a coffin shaped like a Pabst Blue Ribbon can to use when he dies "100 years" from now. To celebrate, Bramanti threw a party for his funeral home and his friends — a party centered around showing off his coffin. Of course, he also used the coffin to store the beer cans at the party:


The silver coffin is laminated with the design of a red, white and blue PBR beer can. The inside contains a black liner to prevent seepage so Bramanti can store cold brews in it until he winds up inside. On Saturday, it was filled with ice and PBR. Bramanti thinks it can fit about 15 cases of beer and 150 pounds of ice.

“I wouldn’t expect anything less for my dad,” said Bramanti’s daughter Cathy, who was one of about 25 people munching on roast beef sandwiches and sipping PBR inside a 2,000-square-foot barn Bramanti built in South Chicago Heights for parties. “He’s a man that loves to entertain. He likes it when people are happy. This is what he does. There’s all kinds of things in here.”

USA Today has more.

Pabst Blue Ribbon, the beer that’s somehow turned from a working class standby into a hipster fashion accessory, has made it into two separate news stories lately.

First: The PBR Coffin (shown above). Bill Bramanti, a 67-year-old beer fan in suburban Chicago, ordered a coffin shaped like a Pabst Blue Ribbon can to use when he dies "100 years" from now. To celebrate, Bramanti threw a party for his funeral home and his friends — a party centered around showing off his coffin. Of course, he also used the coffin to store the beer cans at the party:

[Image via Southtown Star]