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OpenTable Attempts to Eliminate Shilling

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The temptation to give their own places sky-high ratings has proven irresistible to many a restaurant owner — it’s like asking a portly, middle-aged man not to describe himself as "37" and "athletic" in an Internet personal ad. But according to tech blog Techcrunch, OpenTable's new Diners' Choice lists incorporate ratings only from people who actually made resies and showed up. The lists aren’t touted on the site yet, but being Internet geniuses, we found the beta version and the top five NYC picks: Per Se, Le Bernardin, Gilt, L’Atelier de Joël Robuchon, and Eleven Madison Park. It does say something that people who actually plunked down cash at these places had good things to say about them afterwards.

OpenTable Ranks Restaurants, Guarantees No Fake Reviews [TechCrunch]

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