New Cheesesteak Joint’s Signage Is Strikingly Familiar

philly's cheese steak

Exudes wholesomeness.Photo: Daniel Maurer

On Tuesday, The Colbert Report visited Phillys two rival cheesesteak joints Pats and Ginos. Ah, if only New York had such a rivalry. But wait in the space that housed the Cheesesteak Factory until late last year, theres now a new takeout and delivery spot, with a new owner, serving not just a variety of cheesesteaks (pizza, BBQ, chicken, cordon bleu, and vegetarian), but also an egg-roll cheesesteak. And you thought provolone was sacrilege. What were most intrigued by, however, is that the sign (as if to tempt legal fate, just as the Cheesesteak Factory did) looks remarkably similar to one of the worlds most recognizable logos.








philly's cheese steak

Philly's Cheese Steak, 191 E. Houston St., nr. Ludlow; 212-475-7744; phillys-cheesesteak.com