Text Your Friend a Drink From the Comfort of Your Couch

sander hicks

Hope they like vodka.Photo: Belvedere Vodka

BlackBook points out that Belvedere, ever on the lookout for ways to hook the cool kids (youll remember the series of ads with Ken Friedman, Daniel Boulud, the Tenjune team, and others), has launched a Website that allows you to send a drink code to a friends phone or e-mail that they can redeem for free vodka. Its kind of genius this way you can buy your favorite boozehounds a birthday drink (or a bottle, if youre feeling generous) without having to be at the obnoxious bar where they're throwing their party. Indeed, most of the participating venues are places you wouldnt send your worst enemy (Seor Swankys? Wicked Willys?). Lets hope Belvederes marketing people get with it and add to the few standouts like Devin Tavern and Dylan Prime.

The Belvederes On Us [BlackBook]