There's nothing yum-o about a Nielsen 2.0 rating.Photo: Getty Images
Wait, what happened to the Rachael Ray bandwagon? The last thing time we looked, the peppy home-cooking guru was the poor woman's Martha Stewart. Well, maybe not: According to "Page Six" today, Ray’s syndicated TV show looks to be circling the bowl. “Anything below a 2.0 [Nielsen rating] is asking for trouble,” according to “an insider.” Perhaps Ray diluted her brand too much — we don’t want to see her interview Gene Simmons (like she did on Tuesday’s show) as much as we want to watch her prepare “jerky turkey burgers.” Warning to her staff: In these trying times, don’t bring Rach anything besides Starbucks
. Just a suggestion.
Update! CBS Television Distribution reps are sending out e-mails all over town disputing the Page Six story: “Page Six's report today that the Rachael Ray show is being taken of the air is completely false and in fact our show is growing and renewed through 2010.”
Trouble Cooking for Ray Show [NYP]
Related: Rachael Ray Doesn't Like Dunkin' Donuts Coffee Any More Than We Do