East Village Pinkberry Opens Today, Quickly Lays Down the Law

Paparazzi not welcome. Photo: Photo courtesy Pinkberry

A new Pinkberry is opening in the old Dojo space on St. Marks between Second and Third avenues today, which is great for everyone except Very Berry a few doors down. But may we ask what’s up with the “PHOTOGRAPHY IS PROHIBITED” sticker in the window? Given that Pinkberry is, after all, a frozen-yogurt joint, this is possibly more ridiculous than GoldBar’s no-photos sign. St. Marks Place is all about punk rock, man! Break the rules by snapping a pic of your friend sipping a green-tea smoothie! ANARCHY!

Pinkberry, 24-26 St. Marks Pl., nr. Second Ave.

Related: The New Cold War: Frozen Yogurt Invades New York