Celebrity Chefs Can’t Cook, But They Can Make Money

Celebrity chefs as a class take it on the chin in a well-researched article that just went up on Smart Money’s Website. It’s not just the usual Bourdanian rant at the inanity of the Food Network; this one covers more ground, and hits harder. From bad recipes, pornographic food styling, chefs who are never to be found in their restaurants, and, most telling, the eerily self-replicating effect of even minor TV exposure, Smart Money reports that Top Chef washout Camille Becerra got 35 to 40 percent more business at Paloma since Top Chef, and, more ominous, Melissa Murphy, of Brooklyn’s Sweet Melissa, has since winning a Food Network cooking challenge, published a cookbook and “is currently shopping a show idea of her own.” Is there anyone that isn’t a celebrity chef at this point? Well, maybe Erik Hopfinger.

10 Things Celebrity Chefs Won’t Tell You [Smart Money]