Last week ’wichcraft jumped on the know-where-your-food-comes-from bandwagon by replacing the plain ol’ numbers on its “table cards” (doled out to customers so servers can locate them) with semi-campy descriptions of how its food is sourced. We’re glad we can now bite into a BLT (served only during “BLT season”) knowing that the applewood-smoked bacon was custom-made by D’Artagnan and the Ozark Mountain Pork Cooperative, and the heirloom tomatoes come from Eckerton Hill Farm in Pennsylvania. As you can see by reading the cards, there are other fun facts: The pastrami comes from the West Coast (via David’s Old World), the jelly is made from “greenmarket fruit that [our chef] just can’t resist,” and the tuna comes from our own Primizie Foods (hence mercury levels “so low they’re often untraceable”). One quibble: What’s up with referring to “soda” as “pop”? Did Jersey boy Colicchio pick this up from Danny Meyer when he was at Gramercy Tavern?
’wichcraft table cards [PDF]