Creature of the Lower East Side.Photo: Getty Images
No way it’ll be quite as awesome as Justin Timberlake getting blasted out of Southern Hospitality
in Pepsi’s Super Bowl ad, but we have intel that songstress Alicia Keys is shooting a commercial at Rayuela
today and tomorrow. We’re not sure what the ad will be for, but chances are Rayuela’s dining-room olive tree will play into it. Between this and R.E.M.’s wine crawl, location scouts are all over the LES.
Related: Pepsi's Super Bowl Ad Drags Justin Through NYC
R.E.M. Goes on Lower East Side Wine Crawl, Performs for Lucky Few