As we noted yesterday, Beard Papa is returning to 5 Carmine Street later this week and a good thing is coming to those who’ve waited. It’s a little something known as the Cookie Crunch Puff. The Papa’s COO Craig Takiguchi isn’t holding back when he lauds this as a “new innovation” — perhaps the West Village store was acting as a laboratory of sorts while it was closed all these months, à la El Bulli? In any case, BP’s version of cookies and cream will debut at the Upper West Side and West Village stores first and then come to the others in the next two months.
How cute — Beard Papa has learned how to use Photoshop!