Vongerichten’s Soba Plans Back On; Japanese Food Superstore Coming Too?

Jean Georges's 66 is turning Japanese, we really think so.
Jean Georges's 66 is turning Japanese, we really think so.haha Photo: AFP/Getty Images

Though a deal is not yet signed, we can report that Jean-Georges Vongerichten’s partnership with Japanese restaurateurs the Matsushita brothers is back on. The building that used to house 66 will become a long-awaited soba restaurant and maybe something even better: a three-story Japanese megamarket. The soba restaurant, Matsu Gen, is envisioned as the anchor to what one source familiar with the project described as a “Japanese Zabar’s.” (A similar Japanese megamart, the Mitsuwa Marketplace, exists in Edgewater, New Jersey, and is a mecca for Japanese cooks and aficionados from all over the greater New York area.) It’s not definite that the full three-floor bazaar will come to pass, but the restaurant, at any rate, seems to be coming into focus.

Earlier: Vongerichten’s Soba Plans May Be in the Soup
Vongerichten May Deep-Six 66, Serve Sushi and Soba Instead