Heatherette, Batali Take Away Lunchbox Stigma for Charity

At the Lunchbox Auction for the Food Bank for New York City, Tom Colicchio said what Jada Yuan and our camera crew were thinking: “Lunchboxes aren’t cool!” But they were last night, as artists, chefs, and celebrities designed lunchboxes to be sold for charity. Flea’s deconstructionist lunchbox (“It looks like Flea has run over his lunchbox with a small tractor,” marveled Patti Smith) was a favorite, and Heatherette’s pink-and-purple glitter-fest was a feat, considering Traver Rains bought the hot lunch as a kid. To see lunchbox designs from Beyoncé and hear Molto Mario’s bidding strategy, watch the video.