Yesterday we reported that Yolato is poised to infiltrate the Empire State Building and other strategic locations around the city. Now none other than founder Donald Park tells us that hes aiming for a minimum of fifteen to twenty outlets in the next year, including at least one Downtown Brooklyn outlet. The outer boroughs, people! The guy means business! Whats more, hes planning to announce a very large deal with a very large company in the next few weeks. You know what that means Yolato is going national.
Park says profits in his West Village store 80 percent gross and rising havent dropped since Pinkberry set up shop nearby. Pinkberry gets a lot more trendy customers, people with Prada bags who read Star magazine, he told us. We get older people; theyve been to Italy and have tried gelato there and want a taste of Italy. Hes not sweating Grom either. Grom is not health conscious at all, he disses and dismisses. Bottom line: Fro-yo is liquid gold. The numbers we do in frozen yogurt in these little tiny stores compared to delis, restaurants, burgers are humongous. Were selling skim milk, water, and fruit. Joke's on us, we guess? Whatever, we like our frosty treats. Bonus: They're now serving Illy coffee, too!