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Yolato Founder Donald Park Doesn't Sweat Pinkberry

Yesterday we reported that Yolato is poised to infiltrate the Empire State Building and other strategic locations around the city. Now none other than founder Donald Park tells us that he’s aiming for a minimum of fifteen to twenty outlets in the next year, including at least one Downtown Brooklyn outlet. The outer boroughs, people! The guy means business! What’s more, he’s planning to announce “a very large deal with a very large company” in the next few weeks. You know what that means — Yolato is going national.

Park says profits in his West Village store — 80 percent gross and rising — haven’t dropped since Pinkberry set up shop nearby. “Pinkberry gets a lot more trendy customers, people with Prada bags who read Star magazine,” he told us. “We get older people; they’ve been to Italy and have tried gelato there and want a taste of Italy.” He’s not sweating Grom either. “Grom is not health conscious at all,” he disses and dismisses. Bottom line: Fro-yo is liquid gold. “The numbers we do in frozen yogurt in these little tiny stores — compared to delis, restaurants, burgers — are humongous. We’re selling skim milk, water, and fruit.” Joke's on us, we guess? Whatever, we like our frosty treats. Bonus: They're now serving Illy coffee, too!

Earlier: Cold War Continues: Bigger, Badder Yolato Opens Wednesday

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