Yesterday we predicted that the obnoxious advertising that has been slowly infiltrating the trappings of NYC street food (hot-dog-stand umbrellas, bagel bags, etc.) would soon defile our sacred coffee cups. Today we walk by the Tommy Hilfiger store on West Broadway, and what’s in the window? A blow-up of the beloved deli coffee cup, complete with Tommy’s signature next to it! It's all to promote his book Iconic America: A Roller-Coaster Ride Through the Eye-Popping Panorama of American Pop Culture. We stepped inside the store and saw the cup on a preposterous-looking T-shirt, too. So what’s next? Slice joints putting ads for Grease on their paper plates?