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Cold War Continues: Bigger, Badder Yolato Opens Wednesday

On guard: On Wednesday a 50 percent larger Yolato (the first one under a partnership with Lenny’s Sandwiches) opens at 145 Park Avenue between 41st and 42nd with free fro-yo gelato for all. You might want to make note of that. And the invasion will continue! By the end of the year, freestanding stores will also come to the Empire State Building (which will serve as the flagship, opening in mid-December) and 180 Lafayette in Soho, plus there are plans for a large store in the Lenny’s at 9th Street and Sixth Avenue and nine other “express” stores in other Lenny’s locations. That's THIRTEEN Yolatos for you; hope it's enough.

Meanwhile, on the Bleecker Street front, Red Mango still has not opened, giving the new Pinkberry a solid two-month head start. Ritual suicide may be in order.

Related: The New Cold War: Frozen Yogurt Invades New York

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