Midtown Pop Burger Unveils Its Poppin' Façade

Will it give the Times Square McDonald’s a run for its
money?Photo: Daniel Maurer
The Apple Store is no longer the most pimped-out thing around 58th Street and Fifth Avenue. The recently unveiled exterior of the soon-to-open midtown Pop Burger takes the prize. Looks good now, but wait till the backlighting! Clearly bubble wrap was the inspiration here, making it a real possibility that someone in the upstairs billiards lounge could try to pop one of those windows with a pool cue. Also slated to hit midtown in December and still in hiding in the IBM building: the first U.S. outpost of Roman mozzarella bar Obika.

Related: Midtown’s Mega Pop Burger Readies for Opening
Obika [Official site]