Betsy writes in with “Flamme de Boulud,” arguing that the name fits with Boulud's current range, combining his ‘brand name’ (Boulud) with the essence of the French cuisine restaurant. “‘Flamme’ conveys grilling (a term synonymous to hamburgers with the American consumer).” It does? We always think of griddles, but that's just us. Reader Gina G. offers the more decidedly downscale “Bouly Burger,” or (if that isn't downscale enough) “B-Burg or DannyBurg.” Finally, Alan Berfas offers “Burger Bourgeois,” but this is such a bad name that we only include it for comparison purposes. Finally, reader Casper Gutman from Ditmas Park, having heard that the place will feature a glossy menu featuring color images of the various ice-cream desserts, suggests “Frenchlys.” But we know that one will never take.
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