Jacob the Jeweler, Sam Mason Want to Sell You Liquor; Farm Aid This Sunday

Jacob the Jeweler will debut his new vodka Bocaj (his name ba-zz-ackwards, yo) at the MTV Video Music Awards. Of course. [Snack]

In more vodka marketing news, 360 claims to be the most ecofriendly spirit on the market as it’s bottled in recycled glass and made from local grains. Bet it doesn’t “shine like a sparkling diamond” like Jacob’s. [Mouthing Off/Food & Wine]

No more one-drink limit at Sam Mason’s Tailor. Now you can drink as much as you’d like, but it’ll cost you. [Eat for Victory/VV]

Willie Nelson, John Mellencamp, and Dave Matthews are among the grocery list of Farm Aid performers who will take the stage at Randall’s Island this Sunday. [NYT]

Celebrate Brazilian Independence Day by drinking cachaça. [NYDN]

Krispy Kreme is getting fried in its second quarter with net losses of $27 million. See what happens when you lose trans fats? [NRN]