Goldfarb Pooh-Poohs Doubts of Picnick’s Success

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Line out the door not shown.Photo courtesy the Pure Project.


How has the opening of Picnick been going? Some Goldfarbian skeptics might say not so well. Writers to Eater have detailed their disappointments in graphic terms (There was a bone in my pork. Ow.), and now one of our correspondents writes in to ask, What's with Picnick? It was open for Labor Day and a couple days after, but now it seems to always be closed? Is there an official date for a re-opening?

So we conveyed the question to Will Goldfarb, who scoffed at the notion of a service interruption. She must have come on a Monday, the cake whiz told us. Were closed Mondays during September. Oh, of course, thats right. But what about all the broken braces and nasty sandwiches the Eater comments spoke of? Ill start worrying when I dont have lines out the door every day, he said assuredly. See? And you thought there was some doubt about Picnicks triumph.

Related: Will Goldfarb Is Changing the World, One Kiosk at a Time