Drink Creator Doesn't Have Enough Energy for Bon Jovi's Lawyers

Jon Bon Jovi

Bon Jovi will shove you into a bed of roses.Photo: Getty Images

Wed love to crack a Red Bull or two with the marketing geniuses who give energy drinks names like Cocaine (banned after much controversy), Mad Croc (also available in gum form!), Bong Water (no relation to Bong Spirit Vodka, sold in a bonglike bottle), Beaver Buzz, Sum Poosie, Whos Your Daddy, and the like. (For a full list, hit up Energy Drink Ratings, a blog that has chugged all of these concoctions so you dont have to.)

One of these baffling names Mijovi and the brands slogan, itsmilife, is now at the center of a copyright-infringement case brought by none other than Jon Its My Life Bon Jovi. A piece in todays Times recounts the hilarious story of the drinks creator running into the hair rocker at a restaurant and begging for mercy. As of now Mijovis lawyers are readying their defense. Should they need to pull an all-nighter, they may want to hit a certain grocery store on Broome and Centre where shhh you can still score Cocaine!

A Drink Is Called Mijovi, and Thats Whats Bothering Bon Jovi [NYT]
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