But in the end, it was a scornful, dismissive non-entry that impressed us the most. Reader Robert B. Rogers wrote,
You want a real name for this place when it opens? It's going to be just like every other overpriced burger place in New York started by a chef who knows nothing about burgers. They'll use some hard artisan bread, a couple of cheese that don't belong on a burger, and in general completely destroy the concept of what a true American hamburger should be Therefore I proclaim the name should be DoucheBurgery, as playful take on the term douche baggery. As I am sure it will be filled with those who would portray this term.
Since it wouldn’t be right to reward such bellicosity with a free meal, we are giving Sarah Kimball the prize for her added-value design idea and presenting a special award to Rogers: a DVD of George Motz’s documentary Hamburger America. Nobody with that kind of fire on behalf of our national sandwich should go unrewarded.