“It’s twice the size of Room 4 Dessert, but in the same basic layout. That means it will be a megabar, one that can hold 100-plus people.” Goldfarb’s Faustian intellect seems to be bubbling away. For one thing, he’s not sure that the new place will be called Room 4 Dessert. “We may just have a symbol, like the Artist Formerly Known As Prince,” he tells us, with the utmost seriousness. “We’ve got a glyph we’re working on now.” Plus, he may drop his all-dessert stance and embrace the small-plate snack-bar concept, per P*ONG and Tailor (assuming Sam Mason ever pulls his shit together), or, as he puts it, “Momofuku and Degustation.” He also assures us that there are a number of other secret projects in the works that he can’t discuss. We can only hope he keeps them a better secret than the closing of Room 4 Dessert.
Related: Will Goldfarb Is Changing the World, One Kiosk at a Time