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Legendary Texas Beer Sneaked Up North Into RUB

Don't tell the authorities: Shiner Bock sneaks into RUB.
Don’t tell the authorities: Shiner Bock sneaks into RUB.haha


We always suspected that the cult of Shiner Bock, a much-beloved Texas beer seldom seen up north, had more to do with scarcity than excellence. Now we’ll find out, because Andrew Fischel, the hyperkinetic owner of RUB, has found a way to somehow get the heretofore unavailable beer into the bar at his restaurant, where they will sell for $6 each. “We pulled a Smokey and the Bandit,” Fischel boasts. “Don’t ask me how we did it! I won’t say. But you can’t get it anywhere but here. And that’s it.” The dark, Czech-style beer is made at a single brewery in Shiner, Texas, with only 55 employees, but whether that translates into its really being better than, say, Rhinegold is another story.

Legendary Texas Beer Sneaked Up North Into RUB