The product’s entertaining Website tells the story of Justin and Dave, two “bacontrepeneurs,” who earlier this year had a eureka moment in which they conceived of the seasoning. “And from that point forward, a partnership was struck to turn this bacon-flavored dream into a reality.” They recommend putting it on steak, soup, mashed potatoes, corn, and French fries: everything, that is, but bacon. Why? Because bacon doesn’t need bacon seasoning. It doesn’t need chocolate. It doesn’t need to be wrapped around scallops. It doesn’t need to be made from boutique pigs, although the city’s best version, the house-smoked product at RUB, is. At the end of the day, as at the beginning, all we want from bacon is more of it. We can live without the accessories entirely.