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Swich Wants Your Random, Pointless Antics

Customers at Chelsea’s Swich kill time waiting for their panini with one of the strangest of New York restaurant entertainments: SwichTV, a continuous loop of weird, soundless, Dada-like performances by random people shown on a big flat-panel display. (Two typical examples can be seen above.) Owner John Gargiulo creates the movies, which feature such stone-faced characters as Charade Girl, Awkward Mary, and What’s in the Box Guy, but feels that the videos have gotten a little stale. So he plans to do a new batch and is inviting all Grub Street readers to contact him for inclusion. There is no pay and no credit, but if you're chosen, you will have the pride of starring in videos about which Gargiulo says, “Most people get it, while others stare at it like ‘what the f*!k is this?‘”

Earlier: Swich On: New Shop Suggests Eventual Empire

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