Don't Delay — Save the Deli!

The logo says it all -- and you can get it on a thong.Photo courtesy Save the Deli

Were glad that the Second Avenue Deli will be making a comeback, even if it is on Third Avenue. But theres no getting away from the fact that between cultural assimilation and the continued ascendancy of corporate chains old-time Jewish delis are an endangered species. Thats why David Sax launched Save the Deli, a Website that he promises will include essays on deli culture, a growing database of Jewish delis around the world, podcasts, video, [and] photos. (Sax has previously contributed to Daily Intelligencer.) Not only that, but hell be hawking merchandise shirts, hats, and even thongs with the sites logo on them gotta pay for all that chopped liver one way or another. Sax will travel across the U.S. and Canada, documenting the delis as they disappear like sour tomatoes from a jar. David, we salute you. Our complimentary thong can be sent care of New York Magazine.

Save the Deli [Official site]